OVERVIEW
Vietnamese consumers are familiar with the brand: Saigon Beer (or Bia Saigon) of Saigon Beer-Alcohol-Beverage Corporation (Sabeco). In 2017, Saigon Beer has over 142-year original history, 40-year brand building and development. Since that 142 year milestone, the yellow beer bubbles flow has continuously kept up the future way, always made Vietnamese proud of their products.
The unique taste of Saigon Beer is the inspiring taste combined with the spirit of Saigonese’s generosity and the rich of the Southern land, making it an in dispensable part of everyday life. With 2 bottle of 610 ml Larue bottle and 330ml bottle of beer in the first takeover period.
With over 142 years of establishment and development, with many difficulties and challenges; up to now, although the market has appeared many famous beer brands in the world, Saigon Beer is still Vietnam's leading beer market in Vietnam, on the way to conquer the markets such as Germany, the US, Japan, the Netherlands, the UK and so on.
QUALITY
Quality assurance and quality control guidelines are the most important - strictly follow technical regulations in quality management to the top. Saigon Beer has implemented successfully and applied ISO 9001 - 2008, ISO 1400 and HACCP quality management system in corporations, member companies all over the country. The quality of Saigon Beer has been increasingly recognized by Bureau Veritas Certification's Quality - Food Safety - Environmental Management System. Saigon beer products has been manufactured with high quality equipment imported from advanced countries in the world, ensuring high precision synchronized, mounted in an automatic production line together. The team of skillful workers and technicians has brought about the successful combination of modern technology with traditional long-term fermentation to create the products with stable quality and distinctive flavor in Vietnam market.
To bring the quality products to Vietnamese consumers, Sai Gon Beer constantly invests in developing and renewing technology with the example of the most modern Sai Gon - Cu Chi Beer Factory. South Asia and the modern system of Saigon Beer factories are synchronized across the country. The factories of Saigon Beer are not only modern and domestic in scale, but also applied the international system "Green Plant" including 3 criteria: fuel economy, high efficiency and especially filter technology. Besides, scientific and modern management system, stable source of materials are the factors that bring about the stability of quality of Saigon Beer.
With that effort, Saigon Beer has received many prestigious awards in the country and abroad. Typically, in 2015, Beer 333 Premium Export was honored to be awarded the AIBA International Gold Medal 2015 with the best product certification in the style of Lager. In addition, Saigon Beer is awarded Silver and Bronze for Saigon Lager. This is a great opportunity for Saigon Beer to be exported to foreign markets and to raise the brand value in Vietnam and international markets. "
SOCIAL RESPONSIBILITY
Inheriting and promoting through generations, the sharing has the Saigon Beer culture, the message "Saigon Beer join hands with the community" has been the guideline for all activities of the Corporation and spreads all the system. Every year – along with the sustainable development in business with a sense of responsibility to the community - Saigon Beer has contributed tens of billions of VND to the heroic activities of the Vietnamese Mother, community activities in response to the national target program to build new countryside, etc... as well as activities coordinated with organizations such as the Central Youth Union, Ho Chi Minh City Union. From 2013 to 2016, Saigon Beer has contributed over 200 billion VND to social activities. Especially since 2015, the strategic cooperation between the Corporation and the Central Ho Chi Minh Communist Youth League has contributed actively to respond to the campaign of the Government "Vietnamese people prioritize using Vietnamese goods".